Edoardo Guido

• Led design for a net-new software offering, shaping feature prioritization and pitching new capabilities directly to top customers, and growing the product from $0 to $1M MRR in 5 months (June 2025)
• Built full-stack MVPs to integrate AI into the existing product
• Halved time-to-release by designing and rolling out a company-wide design system

• Led product design across two zero-to-one projects for an invite-only network pairing startups with expert builder teams from companies like Spotify, Amazon and Red Antler
• Served as the main interface between client and team, defining goals, scope and deadlines, and tracking delivery
• Shipped projects (including Barometer) later featured on Huddle's platform and in its pitch decks, generating repeat client requests
• Supported a Carbon Management & Removal startup client end-to-end

• Designed product features with Product Managers and Engineers against defined OKRs/PRDs, driving >10x adoption and +27% flow completion
• Founded and scaled the company's design system — unifying fragmented UI across the merchant dashboard and end-user product around a single source of truth, and introducing Atomic Design and Design Tokens — nearly halving time-to-release
• Led user research across internal and external stakeholders to inform product decisions
• Pitched and kicked off a rebranding initiative to the C-suite; contributed to hiring through candidate reviews and interviews

Side project

• Co-designed and built an editorial platform exploring the intersection of creative arts and technology, including a custom e-commerce flow (Next.js, Three.js, Prismic CMS, Commerce.js) that lifted completed checkouts by 50%
• Maintain the site and produce generative artworks for publications; give technical support translating creative concepts into reactive/generative pieces
• Manage the organization's digital operations as a registered nonprofit

• Redesigned the platform end-to-end, lifting sign-up rate by 50% and improving retention
• Covered UX research, product design, data visualization and front-end engineering, working directly with the CEO to shape and ship new features
• Built and maintained Hive.one's Atomic Design system, from typography and color to icons and components
• Ran 1:1 user interviews and presented findings to the team; partnered with the Algorithm team on data visualization and UX copy; reviewed code, approved PRs, and advised on API strategy

• Led design and development of interactive, data-heavy visualization web applications

• Prototyped feature add-ons for client projects (e.g. data-driven maps with linked charts) and built out finished designs with React, D3, Mapbox and Deck.gl

• Turned client requirements into cleaned datasets, data visualizations and interfaces; built automated, R-based workflows for fast chart generation

• Reconstructed and animated historical imagery into 3D scenes using Photoshop, Illustrator, After Effects and Blender

• Designed website interfaces and catalogue layouts, and supported client presentations

• Designed and built a tool visualizing Instagram communities for Roskilde Foundation & Backscatter (Next.js, Sanity CMS, WebGL), with a client-editable CMS integration

• Co-created an open-source, privacy-first tool tracking Italy's COVID region-risk levels, with an automated Python data pipeline

• Co-designed and developed the website for InMovimento, a platform founded by Aboubakar Soumahoro amplifying the voices of delivery riders and farm workers

Grade: 110/110 · Thesis: "Dalle piazze digitali allo spazio fisico" (From Digital Squares to Physical Space)

Brand Design & Visual Communication, Media Arts, Sound Arts

Grade: 104/110 · Thesis: "Il ritmo cromatico di ditdot" (The Chromatic Rhythm of ditdot)